A large North American mass media company sought to expand its presence and reach into the Chinese communities in many cities in North America through participating in a variety of public events.

First, Raydwell provided advice on cross-culture issues and helped the client complete its promotion plan. Our consultants then represented the client in different events to promote their services and programs in a highly professional and skilled manner. Feedback from event participants and program audiences was collected and presented to the client in a written report at the end of the promotion campaign. As per the marketing manager of the client, the promotion campaign had achieved a great success.

For more information on Raydwell's expertise in the Chinese marketplace, please contact us.